Tips & tricks
Make sure you get the most out of your social media marketing
When working with paid social, optimizing and reporting are some of the most important tasks. But it’s not uncommon to experience that the numbers you’re reporting from Facebook, LinkedIn or other social platforms are being questioned by your colleagues, or clients. Because the numbers never add up to those in Google Analytics. And often people […]
iOS 14 will be a game changer. And a good one too. While the full impact on paid social still lingers in the air, marketers everywhere are scrambling to tweak their setups to still be able to track just a tiny bit of what they used to. All of sudden, marketers will be in the […]
Apple has announced changes to how users can be tracked from their devices with iOS14. These changes will have significant consequences for most advertisers – and has caused Facebook to make several changes to Business Manager. The consequences of the changes to tracking will impact your reporting as fewer conversions will be attributed to your […]
When working with performance marketing, benchmarking is key. There are several levels of benchmarking, and needless to say, the more precise your benchmarks, the more accurate your performance. What that basically means is, don’t compare apples with pears. With deepdivr, we offer a few options for benchmarking, such as account benchmarks, campaign benchmarks and […]
Most social media marketers will agree that one of the things that take up most of their time, is reporting. Reporting, to me, always seemed so unnecessarily time-consuming! A survey conducted in the US found that 38,7% of data professionals spend more than 20 hours a week accessing, blending and preparing data rather than performing […]
We’ve automated the process of campaign optimization, saving you a ton of time while still making sure you keep spending your money smarter and getting better.